One tool that can help

Consider changing your campaign structure Split your broadmouth and exact keywords into different campaigns Run a Smart Shopping campaign Kubit Digital has managed to increase Mavic's turnover by 175% in one month Try advanced targeting Track store conversions The omni-channel consumer is a more valuable customer Understand omni-channel ROAS Measure direct store sales, if you can Use an omni-channel agenda Measure store visits use CRM data report value of store visitors > optimize campaigns > use features/formats (local ads, location bids) Optimize your brand search campaigns Are you really using all brand search terms.

Find the search terms that never converted Try Target CPA bidding Customize your ads Make use of countdown ads Use responsive search ads with at least 10 headlines context you phone number list are the packet and 3 descriptions Use scripts and automated rules Use all possible extensions Stay tuned with Google Betas These were my findings from Brightness that I wanted to share with you. Do you want to know more about the above topics or related topics? Please feel free to contact us. Every week I am shocked by how many companies there are that have installed Google Analytics, but no longer pay any attention to it.

There is so much more to be gained than just the 'standard' implementation. To gain more insight, there are a number of basics that you definitely want to set. you get more insights into Google Analytics about your website's performance is Google Tag Manager. In this article I will not discuss what Google Tag Manager is, if you are not familiar with it, the following blogs may be of interest to you: In this article I discuss 9 important things that you always want to measure on your website, but which are not set by default. 1. Measuring contact forms Almost every website has a form with which website visitors can easily contact you. How often these contact forms are completed and sent is not measured by default in Analytics.